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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Did the Rise of Teams Lead to the Commoditization of Real Estate?
Is the mega-team model eroding the value of real estate representation? Explore how the shift from solo practice to team assembly lines helped drive real estate's perception crisis.


The Shift from Real Estate "Agent" to Real Estate "Advisor"
The 'visible' work of real estate, the searching and door-opening, is now free. But the 'invisible' variables are costing DIYers $65,000 in equity. I’m breaking down why the market is firing Agents and hiring Advisors.


Sunday Reflection: Why I Stopped "Showing" Houses
In 1986, I thought I was the "main event." I had the heavy metal tape measure, the polished pitch, and a practiced "agent dance" for every room. But that October, a client moved through a house in a way that pulled me right out of my rhythm. He wasn't looking at the granite or the hardwoods; he was listening for something I couldn't hear.


The "Pocket Listing" Just Got Put on Notice: New Laws in WA and OR
The Shadow Market is closing. New laws in Washington and Oregon just banned pocket listings and put a 90-day wait on institutional investors. Here’s what every broker needs to know about the new rules of engagement.


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.
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