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Sunday Reflections

Wisdom, mistakes, and hard-won lessons from 47 years in the field.

Drawing from over five decades of real estate experience, these are weekly moments to pause, reflect, and look beyond the noise of daily transactions. This category is dedicated to the core principles of our profession, designed to help the next generation build a career with depth, ethics, and lasting value.

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A coyote with mottled gray-brown fur stands alert, staring intently in a grassy, blurred background. It conveys a calm yet focused demeanor.

Sunday Reflection: Don't Flinch at the Coyote

A coyote's eyes caught mine as it was leaving the yard. Neither of us flinched. Respect.

Jeff Sorg

3 min read

A vintage, 1980s-era steel tape measure and a clear, acrylic clipboard with a pen, resting on a polished wood table, representing the former 'props' of my 'Agent Dance.

Sunday Reflection: Why I Stopped "Showing" Houses

In 1986, I thought I was the "main event." I had the heavy metal tape measure, the polished pitch, and a practiced "agent dance" for every room. But that October, a client moved through a house in a way that pulled me right out of my rhythm. He wasn't looking at the granite or the hardwoods; he was listening for something I couldn't hear.

Jeff Sorg

4 min read

Blue hydrangea in full bloom with blossoms hanging over a rock wall

Sunday Reflection: The Hydrangea Garden

What happens when a real estate deal is "perfect" but the human heart isn't ready to close?

Jeff Sorg

4 min read

A stark, vast expanse of Arctic ice under a cold sky, representing the isolation of data-driven technology vs. human connection.

Sunday Reflection: A Man I Never Met Goes to Greenland

After 20 years leading the charge to digitize the American home, the head of Redfin stepped down and headed to the ice in Greenland. I’m reflecting on that silent, frozen frontier—and why the "friction" of the kitchen table is still the soul of our craft.

Jeff Sorg

3 min read

sunlit kitchen table with steaming cup of coffee and elderly hands pointing at a past due property tax statement atop a pile of other bills

Sunday Reflection: Remembering Mrs. Miller

In an industry obsessed with "lead generation," we’ve lost a bit of "heart generation." Join me for a Sunday Reflection on Mrs. Miller—a woman who taught me that our true value isn't in the "close," but in the "care."

Jeff Sorg

4 min read

Inside view of a red upholstered car with analog dash

Sunday Reflection: Trust - The Ultimate Gift for Building a Real Estate Career

Your first clients are the architects of your reputation. After nearly five decades in the business, I’ve realized that my career wasn't built on transactions—it was built on the 'gift' of trust from people who believed in me before I had the proof to back it up.

Jeff Sorg

6 min read

Sunday Reflection: My Hand-Me-Down Career

In this industry, the greatest asset isn't a lead list—it's the wisdom passed from one generation to the next. I’ve spent years watching the 'hand-me-down' tradition of mentorship face the pressure of a fast-paced digital world. But true success is still an heirloom. Here is why we must protect the art of the mentor, and why the next generation needs our grit now more than ever.

Jeff Sorg

3 min read

The 48th Year

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Sunday Reflections

Wisdom, mistakes, and hard-won lessons from 47 years in the field.

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Sunday Reflection: Don't Flinch at the Coyote

Sunday Reflection: Why I Stopped "Showing" Houses

Sunday Reflection: The Hydrangea Garden

Sunday Reflection: A Man I Never Met Goes to Greenland

Sunday Reflection: Remembering Mrs. Miller

Sunday Reflection: Trust - The Ultimate Gift for Building a Real Estate Career

Sunday Reflection: My Hand-Me-Down Career

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