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Jeff Sorg

Forging 47 Years of Real Estate Wisdom into Lessons for the Next Generation

After 47 years in the real estate arena, the goal has changed. I’m no longer focused on the daily grind of closing deals, training or writing educational courses. Instead, I’ve moved into the Foundry—taking the raw materials of  five decades and forging them into logic for the modern professional.

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Who I Am

I’ve worn many hats over the decades, but they’ve all been centered on a single commitment: the ethics and education of the real estate craft.

  • The Educator: In 1998, I pioneered Oregon’s first online learning platform for agents. I didn’t just host the curriculum; I wrote it. Having authored numerous licensing textbooks and continuing education courses across multiple states, my specialty remains distilling complex law into actionable logic.

  • The Architect: I didn’t just follow the industry forms; I chaired the committee that created them. With 10 years on the Oregon Real Estate Forms Committee (including 4 as Chair), I’ve spent my career defending the standards that protect our industry.

  • The Veteran: My time in the industry earned me the highest honors our profession bestows, including REALTOR® of the Year and the PMAR Lifetime Achievement Award. As a REALTOR® Emeritus, I offer a perspective shaped by every market cycle since the 1970s.

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What You’ll Find Here

I’ve shifted my lens from the transaction to the transformation. This blog is where I explore the "Technical Gut" and the "Human Friction" that technology can’t replace.

  • The Unwritten Chapters: Raw, real-world stories from nearly half a century that you won’t find in any pre-licensing textbook.

  • Legacy Logic: My take on 1970s wisdom vs. 2020s algorithms—and why the fundamentals of ethics never actually go out of style.

  • New Frontiers: Reflections from my home in Palm Springs on the intersection of a professional legacy built in Portland, Oregon, and the personal growth that follows it.

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Featured from the blog

If you’re new to the blog, these three posts represent the core of what I’m building here:

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Let’s Connect

This space is built on the premise that sharing what you’ve learned—and helping others in the process—should never stop. There is always something new to discover, one post at a time.

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I’m always happy to hear from former students and colleagues. Find me on LinkedIn or Facebook to join the conversation.

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A Quick Note

While I enjoy discussing the industry, I am no longer an actively licensed broker. For specific professional real estate, legal, or tax advice, please consult the appropriate licensed professional. (Though I am always happy to provide a referral.)

©  2026 JEFF SORG

Important Note: This website provides general information, data, and opinions for your interest. It is not intended as a replacement for professional advice or your own due diligence. Always consult the appropriate professional: a lawyer for legal matters, a tax professional for tax questions, and a real estate agent for buying or selling property. I am no longer practicing, but I am happy to provide referrals. Unless otherwise noted, the opinions and views expressed are mine.

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