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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Dangerous Question (No. 3): "Do you think your seller would entertain a low offer?"
I have seen more deals die from loose lips than from bad inspections. When a buyer’s broker asks, "Do you think your seller would entertain a low offer?", they aren't just making conversation - they are going fishing. Most agents jump at the chance to be "helpful," but this question is a siren song designed to make you blink. Find out how to answer Question No. 3 in my Most Dangerous Questions in Real Estate series.


The High Cost of Negotiating with Amateurs
In real estate, we are often only as strong as the weakest link in the transaction. Don't let an amateur's ego kill your client's deal. Discover my strategies for staying the 'adult in the room' and maintaining the strategic flow of a negotiation.
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