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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Did the Rise of Teams Lead to the Commoditization of Real Estate?
Is the mega-team model eroding the value of real estate representation? Explore how the shift from solo practice to team assembly lines helped drive real estate's perception crisis.


Hooked on the Real Estate Industry Soap Opera?
Courtroom thrillers, media doom, and endless market panic. Somewhere along the way, real estate became a juiced-up spectator sport. Are you building a business, or have you just become addicted to the drama? Here are four unshakeable truths from 47 years in the business.


Oregon Condo Governance: Part 4 – How to Request HOA Documents
When an owner wants to inspect HOA records, the process requires more than a casual verbal request over the phone. Learn how to make a valid request by knowing your rights.


Oregon Condo Governance: Part 3 -Recalling the Directors
Governance isn't a lifetime appointment, and a board seat isn't a throne; when leadership turns into negligence, the Oregon Condominium Act gives owners the ballot to restore sanity.


Oregon Condo Governance: Part 2 - The Gamble of Low HOA Dues
Artificially low HOA dues aren't a badge of honor—they're a ticking time bomb. Freezing dues is a silent shell game that starves reserves, guts home equity, and triggers 2026 mortgage blacklists.


Oregon Condo Governance Part 1: It's Not About Control
Oregon condo boards are administrative bodies, not personal kingdoms. Discover how governance overreach, selective enforcement, and board ego violate ORS 100.


The Home Inspection Bait and Switch
Over the years, I've watched the home inspection slowly transform. What was intended as a fair and honest protection for buyers has, far too often, turned into a tactical weapon used to hold sellers hostage. Here is how to spot "The Bait and Switch" before your seller gets played, and six concrete ways to keep the leverage on your side of the table.


A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


The Golden Wall: Boomer Equity Loop Keeps First-Time Buyers Sidelined
Everyone is talking about an "inventory shortage," but 47 years in this business has taught me a grittier truth. We aren't in a shortage; we’re in a closed equity loop. While first-time buyers sweat every basis point at 7%, my generation is moving $34 Trillion in wealth with single wire transfers. It’s time to talk about the "Brick Wall" that’s locking the next generation out of the American Dream.


Sunday Reflection: Don't Flinch at the Coyote
A coyote's eyes caught mine as it was leaving the yard. Neither of us flinched. Respect.


A Stalled Deal Doesn’t Have a Shelf Life, It Has an Expiration Date
A stalled deal doesn't have a shelf life; it has an expiration date. Silence is a vacuum filled by a client’s anxiety. Here is why 'No News' is never acceptable, and how my 48-Hour Rule keeps the momentum alive.


The Shiny New Object Distraction
The loudest voice in the room is seldom the wisest. Stop chasing "shiny objects" and start forging a career that survives the noise of the 21st century.


They Promised an Execution. We Showed Up for a Closing.
Reports of our death were greatly exaggerated. In a world of ChatGPT listings, 88% of buyers still want a human real estate broker. Why is the "New School" failing first-time buyers? It’s an Old School problem of supply and leverage.


The High Cost of Making Your Work Look Easy
In the "Old School" days, the ultimate prize was a seat at the client’s kitchen table. Today, we’ve traded that honor for the speed of a digital click. But there is a hidden cost: when brokers make the job look "easier than ever" through automation, they inadvertently devalue their own worth. This inaugural "Kitchen Table Chronicle" explores why reclaiming the "grease on your elbows" is the only way to prove your counsel is still indispensable in an AI-driven world. Don't be


The Shift from Real Estate "Agent" to Real Estate "Advisor"
The 'visible' work of real estate, the searching and door-opening, is now free. But the 'invisible' variables are costing DIYers $65,000 in equity. I’m breaking down why the market is firing Agents and hiring Advisors.


The "Pocket Listing" Just Got Put on Notice: New Laws in WA and OR
The Shadow Market is closing. New laws in Washington and Oregon just banned pocket listings and put a 90-day wait on institutional investors. Here’s what every broker needs to know about the new rules of engagement.


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.


Lost Professionalism: Are You Afraid Your Client Will Answer Their Phone?
Industry data says 90% of people prefer a text over a call. But are you trading our most valuable asset for digital convenience? Discover why this 47-year real estate veteran thinks "Voice Courage" is the difference between being a replaceable messenger and an indispensable real estate advisor.


Sunday Reflection: A Man I Never Met Goes to Greenland
After 20 years leading the charge to digitize the American home, the head of Redfin stepped down and headed to the ice in Greenland. I’m reflecting on that silent, frozen frontier—and why the "friction" of the kitchen table is still the soul of our craft.


Sunday Reflection: Remembering Mrs. Miller
In an industry obsessed with "lead generation," we’ve lost a bit of "heart generation." Join me for a Sunday Reflection on Mrs. Miller—a woman who taught me that our true value isn't in the "close," but in the "care."
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