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After 20 years leading the charge to digitize the American home, the head of Redfin stepped down and headed to the ice in Greenland. I’m reflecting on that silent, frozen frontier—and why the "friction" of the kitchen table is still the soul of our craft.

We disclose our commissions, but some in the industry remain quiet about the back-end referral fees that drive modern lead-gen. Find out why this 47-year real estate veteran thinks it is time to make a change.

In an industry obsessed with "lead generation," we’ve lost a bit of "heart generation." Join me for a Sunday Reflection on Mrs. Miller—a woman who taught me that our true value isn't in the "close," but in the "care."

I carried Mike Ferry’s scripts in my car until the pages were dog-eared, highlighted, and stained with coffee. We weren't just memorizing lines; we were learning how to orchestrate a real estate transaction. The goal was simple: if you knew the words, you could stop worrying about what you were going to say and start listening to the client. AI does the opposite. It lets the broker check out. Use the tech to get the meeting, but once you're there, put the machine away and be

In a market full of noise, the public isn't looking for a better salesperson; they’re looking for an expert to guide and protect them. Is it time to audit your value proposition?

Your first clients are the architects of your reputation. After nearly five decades in the business, I’ve realized that my career wasn't built on transactions—it was built on the 'gift' of trust from people who believed in me before I had the proof to back it up.