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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Hunters Hope, Farmers Harvest, Advisors Endure
Hunters chase transactions and farmers cultivate databases, but true professional longevity belongs to the advisor who protects the client's balance sheet year-round.


What I Learned About Unbranding Myself: Stripping Away the Corporation
When you peel back the corporate deck and the big-box logo, the only thing that actually matters left in front of the client is you. Here is why going "un-branded" outperforms corporate gloss.


Math, Money, and the Frozen Market
When the cost of money goes up, listing prices for sellers who need to sell must come down. As motivated sellers yield to lost purchasing power, those closed sales become the new appraisal baseline. Market pricing happens one closed sale at a time.


Did the Rise of Teams Lead to the Commoditization of Real Estate?
Is the mega-team model eroding the value of real estate representation? Explore how the shift from solo practice to team assembly lines helped drive real estate's perception crisis.


Hooked on the Real Estate Industry Soap Opera?
Courtroom thrillers, media doom, and endless market panic. Somewhere along the way, real estate became a juiced-up spectator sport. Are you building a business, or have you just become addicted to the drama? Here are four unshakeable truths from 47 years in the business.


Oregon Condo Governance: Part 4 – How to Request HOA Documents
When an owner wants to inspect HOA records, the process requires more than a casual verbal request over the phone. Learn how to make a valid request by knowing your rights.
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