In this industry, the greatest asset isn't a lead list—it's the wisdom passed from one generation to the next. I’ve spent years watching the 'hand-me-down' tradition of mentorship face the pressure of a fast-paced digital world. But true success is still an heirloom. Here is why we must protect the art of the mentor, and why the next generation needs our grit now more than ever.
We’ve become experts at collecting names and novices at building relationships. This Sunday, I’m reflecting on the 'Rolodex Spirit'—why the highest ROI in a digital world still comes from the personal touch, and why a database is just a digital shoebox without it.