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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Walls That Shouldn't Talk: Staging and Fair Housing
Most brokers tell sellers to "depersonalize" so buyers can imagine their own furniture in the room. But there is another reason to clear out a seller's belongings: The Fair Housing Act doesn't just apply to your words; it applies to your walls. From religious icons to physical accessibility barriers, the "message" your staging sends can turn a private residence into a legal liability the moment it becomes a public offering. Learn how to navigate the fine line between ahomeown


Dangerous Question (No. 3): "Do you think your seller would entertain a low offer?"
I have seen more deals die from loose lips than from bad inspections. When a buyer’s broker asks, "Do you think your seller would entertain a low offer?", they aren't just making conversation - they are going fishing. Most agents jump at the chance to be "helpful," but this question is a siren song designed to make you blink. Find out how to answer Question No. 3 in my Most Dangerous Questions in Real Estate series.


A Stalled Deal Doesn’t Have a Shelf Life, It Has an Expiration Date
A stalled deal doesn't have a shelf life; it has an expiration date. Silence is a vacuum filled by a client’s anxiety. Here is why 'No News' is never acceptable, and how my 48-Hour Rule keeps the momentum alive.


Dangerous Question (No. 2): "Has it been a busy open house?"
The staging is perfect and the macarons are enticing. But when a buyer’s broker asks, "Has it been a busy open house?" some agents fall right into a $20,000 trap. Here is why "politeness" can cost your client their equity.
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