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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Hidden Listings, the New Gatekeepers, and the Fight for the Open Market and Consumer Transparency
You might think the battle over 'who gets to see the house first' started with the internet, but it's nothing new. From the 'Runners' of 1885 to the digital gatekeepers of today, history is repeating itself. Are we innovating, or are we just rebuilding the exclusionary practices we spent decades dismantling?


The High Cost of Making Your Work Look Easy
In the "Old School" days, the ultimate prize was a seat at the client’s kitchen table. Today, we’ve traded that honor for the speed of a digital click. But there is a hidden cost: when brokers make the job look "easier than ever" through automation, they inadvertently devalue their own worth. This inaugural "Kitchen Table Chronicle" explores why reclaiming the "grease on your elbows" is the only way to prove your counsel is still indispensable in an AI-driven world. Don't be


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.
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