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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Dangerous Question (No. 3): "Do you think your seller would entertain a low offer?"
I have seen more deals die from loose lips than from bad inspections. When a buyer’s broker asks, "Do you think your seller would entertain a low offer?", they aren't just making conversation - they are going fishing. Most agents jump at the chance to be "helpful," but this question is a siren song designed to make you blink. Find out how to answer Question No. 3 in my Most Dangerous Questions in Real Estate series.


Sunday Reflection: Why I Stopped "Showing" Houses
In 1986, I thought I was the "main event." I had the heavy metal tape measure, the polished pitch, and a practiced "agent dance" for every room. But that October, a client moved through a house in a way that pulled me right out of my rhythm. He wasn't looking at the granite or the hardwoods; he was listening for something I couldn't hear.


Dangerous Question (No. 2): "Has it been a busy open house?"
The staging is perfect and the macarons are enticing. But when a buyer’s broker asks, "Has it been a busy open house?" some agents fall right into a $20,000 trap. Here is why "politeness" can cost your client their equity.
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