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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Hooked on the Real Estate Industry Soap Opera?
Courtroom thrillers, media doom, and endless market panic. Somewhere along the way, real estate became a juiced-up spectator sport. Are you building a business, or have you just become addicted to the drama? Here are four unshakeable truths from 47 years in the business.


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.
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