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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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The Home Inspection Bait and Switch
Over the years, I've watched the home inspection slowly transform. What was intended as a fair and honest protection for buyers has, far too often, turned into a tactical weapon used to hold sellers hostage. Here is how to spot "The Bait and Switch" before your seller gets played, and six concrete ways to keep the leverage on your side of the table.


A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Dangerous Question (No. 3): "Do you think your seller would entertain a low offer?"
I have seen more deals die from loose lips than from bad inspections. When a buyer’s broker asks, "Do you think your seller would entertain a low offer?", they aren't just making conversation - they are going fishing. Most agents jump at the chance to be "helpful," but this question is a siren song designed to make you blink. Find out how to answer Question No. 3 in my Most Dangerous Questions in Real Estate series.


Dangerous Question (No. 2): "Has it been a busy open house?"
The staging is perfect and the macarons are enticing. But when a buyer’s broker asks, "Has it been a busy open house?" some agents fall right into a $20,000 trap. Here is why "politeness" can cost your client their equity.


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.
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