I’ve spent decades watching the real estate kingdom change. We used to be the gatekeepers of information, but today, that keyring has been taken away, key by key. If you’re just repeating what’s on the client's screen, you aren't an expert—you’re a narrator. Here is why the 'Why' is now more valuable than the 'How Much.
We’ve become experts at collecting names and novices at building relationships. This Sunday, I’m reflecting on the 'Rolodex Spirit'—why the highest ROI in a digital world still comes from the personal touch, and why a database is just a digital shoebox without it.
