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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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They Promised an Execution. We Showed Up for a Closing.
Reports of our death were greatly exaggerated. In a world of ChatGPT listings, 88% of buyers still want a human real estate broker. Why is the "New School" failing first-time buyers? It’s an Old School problem of supply and leverage.


The High Cost of Making Your Work Look Easy
In the "Old School" days, the ultimate prize was a seat at the client’s kitchen table. Today, we’ve traded that honor for the speed of a digital click. But there is a hidden cost: when brokers make the job look "easier than ever" through automation, they inadvertently devalue their own worth. This inaugural "Kitchen Table Chronicle" explores why reclaiming the "grease on your elbows" is the only way to prove your counsel is still indispensable in an AI-driven world. Don't be


Lost Professionalism: Are You Afraid Your Client Will Answer Their Phone?
Industry data says 90% of people prefer a text over a call. But are you trading our most valuable asset for digital convenience? Discover why this 47-year real estate veteran thinks "Voice Courage" is the difference between being a replaceable messenger and an indispensable real estate advisor.


Sunday Reflection: A Man I Never Met Goes to Greenland
After 20 years leading the charge to digitize the American home, the head of Redfin stepped down and headed to the ice in Greenland. I’m reflecting on that silent, frozen frontier—and why the "friction" of the kitchen table is still the soul of our craft.
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