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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Did the Rise of Teams Lead to the Commoditization of Real Estate?
Is the mega-team model eroding the value of real estate representation? Explore how the shift from solo practice to team assembly lines helped drive real estate's perception crisis.


Oregon Condo Governance: Part 2 - The Gamble of Low HOA Dues
Artificially low HOA dues aren't a badge of honor—they're a ticking time bomb. Freezing dues is a silent shell game that starves reserves, guts home equity, and triggers 2026 mortgage blacklists.


Oregon Condo Governance Part 1: It's Not About Control
Oregon condo boards are administrative bodies, not personal kingdoms. Discover how governance overreach, selective enforcement, and board ego violate ORS 100.


The Home Inspection Bait and Switch
Over the years, I've watched the home inspection slowly transform. What was intended as a fair and honest protection for buyers has, far too often, turned into a tactical weapon used to hold sellers hostage. Here is how to spot "The Bait and Switch" before your seller gets played, and six concrete ways to keep the leverage on your side of the table.


A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Walls That Shouldn't Talk: Staging and Fair Housing
Most brokers tell sellers to "depersonalize" so buyers can imagine their own furniture in the room. But there is another reason to clear out a seller's belongings: The Fair Housing Act doesn't just apply to your words; it applies to your walls. From religious icons to physical accessibility barriers, the "message" your staging sends can turn a private residence into a legal liability the moment it becomes a public offering. Learn how to navigate the fine line between ahomeown


Dangerous Question (No. 2): "Has it been a busy open house?"
The staging is perfect and the macarons are enticing. But when a buyer’s broker asks, "Has it been a busy open house?" some agents fall right into a $20,000 trap. Here is why "politeness" can cost your client their equity.


Dangerous Question (No.1): "What Did They Think of My Listing?"
More deals die from too much talking than too little. The 'harmless' listing broker follow-up call is actually a high-stakes negotiation trap. Jeff Sorg shares how to use the art of silence and strategic deflection to safeguard your client’s most valuable assets.
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