top of page
The 48th Year
Championing the Human Parts of Real Estate Since 1979™
Search


Hooked on the Real Estate Industry Soap Opera?
Courtroom thrillers, media doom, and endless market panic. Somewhere along the way, real estate became a juiced-up spectator sport. Are you building a business, or have you just become addicted to the drama? Here are four unshakeable truths from 47 years in the business.


My Old School Rolodex vs. Today's CRM "Leaky Bucket"
We’ve become experts at collecting names and novices at building relationships. Today, I’m reflecting on the 'Rolodex Spirit'—why the highest ROI in a digital world still comes from the personal touch, and why a database is just a digital shoebox without it.


A Stalled Deal Doesn’t Have a Shelf Life, It Has an Expiration Date
A stalled deal doesn't have a shelf life; it has an expiration date. Silence is a vacuum filled by a client’s anxiety. Here is why 'No News' is never acceptable, and how my 48-Hour Rule keeps the momentum alive.


Hidden Listings, the New Gatekeepers, and the Fight for the Open Market and Consumer Transparency
You might think the battle over 'who gets to see the house first' started with the internet, but it's nothing new. From the 'Runners' of 1885 to the digital gatekeepers of today, history is repeating itself. Are we innovating, or are we just rebuilding the exclusionary practices we spent decades dismantling?


The High Cost of Making Your Work Look Easy
In the "Old School" days, the ultimate prize was a seat at the client’s kitchen table. Today, we’ve traded that honor for the speed of a digital click. But there is a hidden cost: when brokers make the job look "easier than ever" through automation, they inadvertently devalue their own worth. This inaugural "Kitchen Table Chronicle" explores why reclaiming the "grease on your elbows" is the only way to prove your counsel is still indispensable in an AI-driven world. Don't be


Sunday Reflection: Why I Stopped "Showing" Houses
In 1986, I thought I was the "main event." I had the heavy metal tape measure, the polished pitch, and a practiced "agent dance" for every room. But that October, a client moved through a house in a way that pulled me right out of my rhythm. He wasn't looking at the granite or the hardwoods; he was listening for something I couldn't hear.


Lost Professionalism: Are You Afraid Your Client Will Answer Their Phone?
Industry data says 90% of people prefer a text over a call. But are you trading our most valuable asset for digital convenience? Discover why this 47-year real estate veteran thinks "Voice Courage" is the difference between being a replaceable messenger and an indispensable real estate advisor.


Referral and Lead-Gen Fee Disclosure: Compliance vs. Conscience
We disclose our commissions, but some in the industry remain quiet about the back-end referral fees that drive modern lead-gen. Find out why this 47-year real estate veteran thinks it is time to make a change.


The Advisor vs. The Salesperson: Why I Think the Advisor Wins
In a market full of noise, the public isn't looking for a better salesperson; they’re looking for an expert to guide and protect them. Is it time to audit your value proposition?


Sunday Reflection: Trust - The Ultimate Gift for Building a Real Estate Career
Your first clients are the architects of your reputation. After nearly five decades in the business, I’ve realized that my career wasn't built on transactions—it was built on the 'gift' of trust from people who believed in me before I had the proof to back it up.


Guiding Clients Past Buyer's Remorse
Are your clients getting "The Dread" after closing? Buyer's Remorse is a major referral killer. As agents, you need to be more than just transaction facilitators—you need to be Remorse Managers.
Jeff Sorg shares his experience and advice on the four key triggers you must proactively manage to help your clients feel confident, not regretful. Read the full article to master the Agent's Edge.
bottom of page