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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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Hooked on the Real Estate Industry Soap Opera?
Courtroom thrillers, media doom, and endless market panic. Somewhere along the way, real estate became a juiced-up spectator sport. Are you building a business, or have you just become addicted to the drama? Here are four unshakeable truths from 47 years in the business.


The Home Inspection Bait and Switch
Over the years, I've watched the home inspection slowly transform. What was intended as a fair and honest protection for buyers has, far too often, turned into a tactical weapon used to hold sellers hostage. Here is how to spot "The Bait and Switch" before your seller gets played, and six concrete ways to keep the leverage on your side of the table.


A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Walls That Shouldn't Talk: Staging and Fair Housing
Most brokers tell sellers to "depersonalize" so buyers can imagine their own furniture in the room. But there is another reason to clear out a seller's belongings: The Fair Housing Act doesn't just apply to your words; it applies to your walls. From religious icons to physical accessibility barriers, the "message" your staging sends can turn a private residence into a legal liability the moment it becomes a public offering. Learn how to navigate the fine line between ahomeown


Hidden Listings, the New Gatekeepers, and the Fight for the Open Market and Consumer Transparency
You might think the battle over 'who gets to see the house first' started with the internet, but it's nothing new. From the 'Runners' of 1885 to the digital gatekeepers of today, history is repeating itself. Are we innovating, or are we just rebuilding the exclusionary practices we spent decades dismantling?


Lost Professionalism: Are You Afraid Your Client Will Answer Their Phone?
Industry data says 90% of people prefer a text over a call. But are you trading our most valuable asset for digital convenience? Discover why this 47-year real estate veteran thinks "Voice Courage" is the difference between being a replaceable messenger and an indispensable real estate advisor.
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