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The 48th Year
Championing the Human Parts of Real Estate Since 1979™
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A Nice Voice with a Dangerous Motive
Providing detailed showing feedback isn't a "professional courtesy"—it’s a dangerous trap. While the customer service crowd uses feedback to get competing brokers to do their difficult pricing work for them, savvy listing agents are using those follow-up calls for a completely different reason. I didn't call to find out what you thought about the house; I called to see how quickly you’d hand over your client’s negotiation leverage for free. Here is why true mastery means keep


Dangerous Question (No. 3): "Do you think your seller would entertain a low offer?"
I have seen more deals die from loose lips than from bad inspections. When a buyer’s broker asks, "Do you think your seller would entertain a low offer?", they aren't just making conversation - they are going fishing. Most agents jump at the chance to be "helpful," but this question is a siren song designed to make you blink. Find out how to answer Question No. 3 in my Most Dangerous Questions in Real Estate series.


A Stalled Deal Doesn’t Have a Shelf Life, It Has an Expiration Date
A stalled deal doesn't have a shelf life; it has an expiration date. Silence is a vacuum filled by a client’s anxiety. Here is why 'No News' is never acceptable, and how my 48-Hour Rule keeps the momentum alive.


How to Make AI Say Your Name
When a client asks an AI 'Who should I use?', does your name come up? Discover the shift from SEO to GEO and how to make sure your years of expertise is visible to the machines.


The High Cost of Making Your Work Look Easy
In the "Old School" days, the ultimate prize was a seat at the client’s kitchen table. Today, we’ve traded that honor for the speed of a digital click. But there is a hidden cost: when brokers make the job look "easier than ever" through automation, they inadvertently devalue their own worth. This inaugural "Kitchen Table Chronicle" explores why reclaiming the "grease on your elbows" is the only way to prove your counsel is still indispensable in an AI-driven world. Don't be


Sunday Reflection: Why I Stopped "Showing" Houses
In 1986, I thought I was the "main event." I had the heavy metal tape measure, the polished pitch, and a practiced "agent dance" for every room. But that October, a client moved through a house in a way that pulled me right out of my rhythm. He wasn't looking at the granite or the hardwoods; he was listening for something I couldn't hear.
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