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After 20 years leading the charge to digitize the American home, the head of Redfin stepped down and headed to the ice in Greenland. I’m reflecting on that silent, frozen frontier—and why the "friction" of the kitchen table is still the soul of our craft.

I carried Mike Ferry’s scripts in my car until the pages were dog-eared, highlighted, and stained with coffee. We weren't just memorizing lines; we were learning how to orchestrate a real estate transaction. The goal was simple: if you knew the words, you could stop worrying about what you were going to say and start listening to the client. AI does the opposite. It lets the broker check out. Use the tech to get the meeting, but once you're there, put the machine away and be